The Lovins Group
Family businesses have a unique set of benefits and challenges, but when you’re part of one, who do you turn to for guidance, both legal, financial and strategic? The Lovins Group. Having worked with owner Don Opatrny prior to him purchasing the Lovins Group, we were the perfect fit to help him re-brand the business. Without losing the equity of the established brand, he wanted to update its look as a visual clue that although there was new leadership, not everything had changed. To unveil the new brand look, Don hired us to create an end-of-year calendar to remind clients to schedule their business consultation appointments. That project blossomed into a marketing strategy, brand development, stationery, print materials, a website, event materials, gifts and merchandise, and multiple informational videos. We also learned a lot in the process! Now to prep the next generation of Ink&Pixel leaders…
