MidState Medical Center
For years we worked for Veterans Memorial Medical Center (VMMC), in charge of everything from posters, buses and billboards to ads and annual reports. When, for the first time in 35 years, the state of Connecticut decided to build a new hospital (which absorbed VMMC), we were honored and excited to be the agency that created their new branding. Located in Meriden, The new Midstate Medical Center consisted of a large building with three curved wings, which we accentuated to emphasize its appearance as an M. We worked on a multifaceted campaign—raising awareness and brand loyalty among the community, as well as materials for board members and decision makers. We worked on annual appeals, endowment materials, invitations, stationery, print, advertisements, event materials, merchandise, signage, environmental graphics and man, did we feel good.