GREENSTONE — A Pfizer Company
GREENSTONE, a US-based company owned by Pfizer Inc., has been providing Authorized Generic versions of original brand-name drugs for more than 25 years. With a focus on affordability and access, GREENSTONE provides more than 75 different generics, covering a broad range of diseases.
When developing the brand for GREENSTONE, we knew that we’d be producing far more than print and web components, so an understanding of the brand in a physical, tactile sense was crucial. One of the first deliverables was going to be a complete and modular trade show exhibit system, so even in the earliest planning phases we drew inspiration from a blend of natural and industrial sources — the GREENSTONE identity was born in multidimensional thinking.