GLSEN is “the leading national education organization focused on ensuring safe and affirming schools for LGBTQ students.” — glsen.org
We had the honor of creating GLSEN’s 25th anniversary annual report. We designed a series of 25 postcards to tell the story of 25 years and encourage the recipient of the annual to repurpose and send individual cards into the world, to help shape the story of the next 25 years. Our objective was to take the power of GLSEN and multiply it (X25). We included a set of stickers and stencils so people could customize the messages before sending to a new audience. To reference both the anniversary and academic scheduling, we also designed a calendar that was presented on a customized lunch tray. By putting the positive messaging on the ubiquitous lunch room tray, the recipient is immediately transported back to a moment in time which makes the message that much more powerful — who doesn’t remember walking into the school cafeteria (at least once) with a knot in your stomach, glancing around looking for a friendly face?