IFW & ICL
When Katie and Jerry Davis purchased the long-standing Institute of Children’s Literature, along with it came the original Reader’s Digest Marketing Strategy. To bring things into the 21st century, they contacted us. We created a new marketing strategy and brand development plan for them, and we designed a completely new identity and stationery package, print materials, as well as signage, environmental graphics and branded merchandise.
Even more unique and exciting for us, was the challenge to create dual brand platforms for both the children’s lit and adult writers arms of their organization; and our solution: mirror-image illustrations of each unique institute that work just as strongly when used independently as when appearing together.