Connecticut After School Network

Connecticut After School Network

Connecticut After School Network called on us to help them with strategy and branding. Widely used throughout the state, the system we devised is flexible enough to represent all the ages that they serve (kindergarten through 12th grade) as well as the broad variety of after school programs offered. We created a system of mix-and-match icons and bright modern colors to convey the exciting diversity of programs offered to Connecticut youth, and applied it to print, web, event and seminar collateral, signage, and multipurpose environmental graphics that have even lined the halls of the Capitol Building to advocate for change on the state level.