Choate Rosemary Hall Development
Even in such a digital age, enrollment is one of those areas of branding and communications that still thrives in print, now more than ever. From search pieces, to view books, to application suites, we’ve loved the challenge of innovating these crucial first impressions for many schools and universities over the years.
For Choate Rosemary Hall, we began their development overhaul with a refresh of the school’s insignia system. Choate Rosemary Hall had merged the boys’ school Choate with the girls’ school Rosemary Hall. But research showed the name recognition was much greater for CHOATE. We then went on to carry though the new look to their stationery program among other print and digital materials.