Ädelbrook Behavioral & Developmental Services
Ädelbrook came to us when, after more than 100 years as a children’s home, they needed to restructure and serve a different population and were in need of a complete rebrand. With their past and future in mind, we did it all: a new strategy and marketing plan, and with it, a new name, logo, printed materials, signage, fundraising campaign materials, website, video, social media, events, holiday cards. Always committed to going the extra mile, Noemi even scaled the rock climbing course to art direct photoshoots. No matter what the job is, we roll up our sleeves and get it done. Sometimes, literally.
“This new name honors our 110-year Swedish heritage and most properly demonstrates that we want to offer continued healing for all who come in contact with us. ‘Ädel’ means noble or precious in Swedish, and ‘brook’ evokes a peaceful scene with a calming tone yet the essence of forward momentum and an ever-changing course. The name ‘Ädelbrook’ will represent the dignity in working together with people so that they continue to move forward in their lives.
The logomark features a gestural rendering of a bird. The hand-drawn execution provides a personal physicality to the identity, and the use of color keeps the energy skyward and optimistic. Just as a single cloud can imprint varied images in peoples’ minds, the simplicity of style here exhibits a subtle ambiguity that allows the viewer multiple interpretations of the icon. It may be seen as a dove, which carries with it our Christian roots; or as a landscape containing the gentle flow of water in a brook, tying it back to the new name; but each reading of the icon carries with it one’s own positive, hopeful feeling.”