Our Guilford friend and local businesswoman, Christine Cohen, recently threw her hat in the ring to run for 12th District State Senate seat. It was a decision she made after a great deal of thought and analysis. But once the decision was made she was off and running (sometimes, literally!) — and she brought in Ink&Pixel to quickly create a campaign logo.
We often talk about the “power of design” to do many things … to cause action, inspire, inform, or educate. This logomark had to do all these things and more. Christine is a well-known figure in the community but she needed a logo that communicated her platform, her approach to the voters and the 12th district. This design needed to work on campaign road signs, letter, banners, t-shirts, print and digital ads … and, of course, the ubiquitous campaign button! (Our studio became unofficial Campaign HQ for a day — when we cranked out hundreds of buttons in-house, in order to meet a tight campaign deadline.)
We developed a design that works strategically and aesthetically across platforms. We started with one of Christine’s core beliefs – that she is “voice of her constituents” — and graphically combined the state of Connecticut and a talk bubble to represent the need for political conversations in the state. There were a few other interpretations of this element. For example, some saw a “heart beat monitor” — that Christine represents the pulse of the community. Others saw a ballot box “check mark” — that Christine encourages voting and voters.
Mixed messages? No! Every interpretation was spot-on with Christine’s messages of inclusion, voice and proactive governing. This is what happens when design is rooted in solid strategy and fundamental principles. People may feel it and respond to it in different ways, but there is shared understanding of message and purpose. Win, win!
The 12 stars along the top create a crown atop the state’s “head” representing the 12th district. Below that are 3 lines, representing the ripple effect that strong leadership can bring to effect greater dialog for positive change, and the candidate’s three children — the future.
Christine formally kicked off her candidacy on May 21, when she was officially nominated as the democratic senatorial candidate. We wish her the best of luck!
Lastly, we are pleased to announce that our logo for Christine Cohen’s campaign won an Excellence Award at the 2018 Connecticut Art Directors Club awards show.