November 2020 was arguably the most critical election many of us will see in our lifetimes. 2020—the year of COVID-19, of Black Lives Matter, of political unrest and democratic determination. We had to say goodbye to Ruth Bader Ginsburg and hello to a new normal of keeping our distance from our friends and family.
Regardless of political leanings, the importance of voting became a nationwide rally cry for action amidst a pandemic. The people wanted change, and we knew that we all had to step up if we wanted to enact it. As well as voting early, Ink&Pixel Agency created a series of animations as calls to action for eligible voters, and as tributes to those we lost throughout the year.
Even as an agency founded and run by women, Ink&Pixel is more privileged than many people in our country. With that privilege comes a responsibility—to support and fight for those who would more readily be silenced. Our design is our voice. It’s a way to speak up; to be both seen and heard so we can spread our message to a larger audience. The fight for equality cannot be won if we’re all sitting back, waiting for someone else to do the hard work. We have to make it happen ourselves.