As schmaltzy as it sounds, I am so thankful for Ink&Pixel. Not everyone gets to do what they love, every damn day. I am very lucky.
That gratefulness has led Ink&Pixel, in conjunction with our holiday gifts for clients, to do some corporate giving each year in an effort to ease the burden on some other people. We usually hand-make the gift, and choose a charity that goes hand-in-hand with our concept. One year we created an etched mirror, and gave to a charity that funds sight-giving surgeries in India.
This year, we thought about our new brand identity — a true fresh start for the new year. We really dove into the making, with tons of soap-making research and custom-made equipment. We pour our soap in a two-part process, a parting nod to How2Design, and hand-cut the bars. We package each one with the new I&P brand, and send them out into the world, hoping they freshen up many people’s days.
We think a lot about inspiration here: where to find it, what it looks like, what to do with it. We love how Archimedes discovered his principle when he sat down in his bath; who hasn’t had brilliant ideas while they were in the shower? Groundbreaking concepts can be facilitated with a humble bar of soap. In choosing our charity to give to this year, it seemed obvious: clean water. Our soap needs water, and so do our people. To help Americans who have been without clean water for years, we donated to United Way of Genesee County, who provides water filters to the citizens of Detroit. To help globally, we gave to charity:water so rural communities in developing nations could get their first wells.
Worldwide, people are still wihtout clean water, whether it’s from contamination, poor infrastructure, or because they just don’t have access. International Water Day is March 22 … donate to United Way of Genesee County + charity:water to help make it a thing of the past.