Knights of Columbus
Catalogs present unique design challenges, all of which we can meet. They have a lot of information that needs to be organized in a clear and useful manner, with good photography and expressive — but to the point — copywriting. For Knights of Columbus, we managed all the elements, and created fresh sales tools for their imprinted gift items.
Before they called on us, the Knights catalog was internal and sent primarily to their older base. They needed us to help spread their marketing wings wider, and turn their established platform into a proper consumer-facing brand. The resulting rebranded catalog focused on appealing to a younger, more modern, Knight and stimulate a big boost in sales — and it turns out our relaunch delivered exactly what they ordered.