The Connecticut Art Directors Club (CADC) features successful industry leaders throughout the state in this new video promo series “Meet Your Connecticut Creatives” — produced for the club by the brilliant Paul Horton Visuals. We’ve had the pleasure of working with Paul and his crew on various client projects over the years, and it has been so fun to follow their series to see the imaginative approach they’ve taken with each creative professional.
“When developing our video series for Connecticut Art Director’s Club, we immediately added Noemi Zelanski Kearns, a highly accomplished business owner and creative director, to the top of our list of artists to feature. After brainstorming with Noemi, we saw the opportunity to explore her use of the name “Brand Mechanics.” We found ourselves filming inside of a working auto garage, utilizing the “mechanics” metaphor to demonstrate some of the key elements of her approach to design projects — that is, work, tradecraft, passion, creativity, skill, etc.
Voice is the primary element when creating these film projects. Noemi speaks with such thoughtfulness, precision and passion, and the combination of these narrative elements formed the basis for the story board. It was then just a matter of utilizing the “mechanics” metaphor to support her narrative. Referencing the framing from the garage, we filmed similar footage at her studio to reinforce the metaphor.
Noemi was true to her word when she said how she likes to roll up her sleeves and get to work. A project like this is a passion project, and is a wonderful opportunity for all of us involved because it allows us to find new ways to tell stories, collaborate with old and new friends and ultimately create a film that is representative of the artist that we feature.”
We love how perfectly Paul and his studio are able to capture the unique essence of each artist through these wonderful vignettes, and ours is no exception: we are honored to have our founder Noemi Zelanski Kearns featured as part of this series. Follow along as Noemi talks about getting her hands dirty in the world of design.
“Brand mechanics is a skill, it’s a trade, it’s an understanding of an industry…”
The mission of the CADC is to promote the highest standards of excellence in the visual communications arena and to encourage communications professionals and students studying the field of communications an opportunity to share and be creative with one another. Learn more about the organization at cadc.org.